August 23, 2011
West One Loans has hired The Wriglesworth Consultancy as their retained PR
agency. The appointment was made after a competitive pitch process involving four other agencies. Wriglesworth will start working with West One Loans immediately.
The privately funded secured lender has hired Wriglesworth to communicate with
mortgage brokers via their specialist trade media and national press. The campaign will also focus on the investment opportunity that the growing secured lending market represents.
While Account Director James Staunton will lead a team drawn from the agency’s
corporate division, Wriglesworth’s head of research, Mark Baker, will manage
the analytical component of the brief.
Duncan Kreeger Chairman of West One Loans said, “We’re a fast growing, innovative
lender and we need an agency that not only understands the complexities of
secured lending but also has an excellent reputation in the wider mortgage
industry. And we’re looking for a PR team that can bring some intellectual rigour to our PR, too. If bridging news is still seen as something of a Wild West area, Wriglesworth are the marshals that will help bring law and order to the chaos.”
Mark Baker, said, “West One Loans really saw the value in the research skills we
can bring to bear on the bridging market. They aren’t interested in a purely nuts and bolts, bread and butter PR programme. They want to do something
more thoughtful and creative. That suits us perfectly and we are looking forward to delivering it.”