In a recent article on BridgingandCommercial.co.uk Duncan Kreeger, chairman of West One Loans comments on how service levels are the key to success in the growing bridging sector.
"Duncan Kreeger, Chairman of West One Loans, doesn't believe an influx of new lenders will affect his company’s business and that bridging finance’s older hands will still be seeing the majority of the business: “There have been some new lenders coming on the the market, perhaps sensing an opportunity or two. However, in the main, they are independent firms with limited funding capability”. "Duncan Kreeger believes that established lenders are best placed to deal with any issues that may arise with a large increase in business: “Brokers want established and proven lenders who can deliver funds quickly.
“Results always bring repeat business and we always get results. But there are also key differentiators that mark us out of the pack. We now have a strong brand identity, a growing national business development team and some innovative products on offer." Duncan Kreeger was sure what brokers’ would choose: “West One's success has always been the close relationship we have with our brokers. At the end of the day, it is service and delivery that counts, not lower pricing.”