Its criteria will also benefit those who have non-standard borrowing requirements, such as self-employed borrowers, older applicants and those who struggle to meet credit scoring requirements.
The range will consist of Prime Plus, Prime and Near Prime products with rates starting from 4.74%.
Loan terms of between five and 40 years will be available, as will loan-to-income ratios of 4.5x and above subject to eligibility.
Loan sizes will range from £25,000 to £1m, offering LTV's up to 85% for remortgage customers, homemovers and borrowers with unencumbered properties. Interest only options will also be available on specific plans up to 75% LTV.
Self-employed borrowers can be considered with one year's trading history, while contractors and borrowers working under IR35 will also be supported.
Applications will also be open from borrowers with satisfied CCJs and defaults, as well as those unsatisfied CCJs and defaults under £500.
Borrowers' creditworthiness will be assessed on an individual basis by West One's highly-skilled underwriters and credit risk experts.
For remortgage customers, West One will offer a fast-track legal service provided by on-site solicitors for remortgages up to £750,000, with AVM's available for loan sizes up to £150,000 for Prime Plus borrowers.
Products will initially be available through a network of specialist distributors, including Aria, Y3S, Brightstar, Positive Lending, Loan.co.uk, The Loans Engine, Truffle Specialist Finance, Chase Blue and Everything Financial.
As part of the launch, West One has enhanced its broker portal and added a new case hub to streamline the application process and further improve communication between its underwriting team and intermediaries.
Marie Grundy has been appointed to run the new proposition, taking on the job title of Managing Director of Residential Mortgages and Second Charges.
She will work alongside Phill Tyson, Head of Term Lending, both of whom will be supported by a dedicated field sales and broker support team as well as a team of dedicated office based underwriters.
Marie Grundy, Managing Director of West One’s Residential Mortgages and Second Charge division says: “The launch of residential mortgages is a natural next step in the evolution of West One as the UK’s leading specialist lender.
“Our unique approach to credit assessment is built on treating every applicant on an individual basis, and this model is perfectly suited to supporting residential borrowers who are overlooked by many high street banks.
“We want to help these underserved borrowers by providing them with access to specialist products that cater to their specific needs.
“Not every borrower has a perfect credit history and not all applicants will meet banks’ tightening lending criteria, but that doesn’t mean they should be automatically cut off from access to responsible forms of credit.
“Our mission at West One has always been to help as many borrowers as possible and we are delighted that we are now able to extend that support to residential customers.”
Paul McGonigle, Chief Executive of Positive Lending says: “We are very happy to be partnering with West One to give borrowers who are underserved by mainstream lenders a greater choice of funding options.
“Improving access to mortgage finance for customers that don’t meet standard lending criteria is always important, but it is even more pertinent in today’s market.
“The pandemic and the cost of living crisis have affected many people’s credit profiles and it’s important that the industry helps to support these individuals.
“Our mission is always to find the best possible solution for intermediaries and their clients, and we look forward to working with Marie and the team to help do this.”
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