Enra launches new technology platform to serve multi-product customer journey
Enra Specialist Finance, one of the UK’s largest non-bank lenders, has launched a new underwriting & case management system for its bridging finance product - continuing its drive to apply the latest technology to provide the best customer service on the market.
The new platform, which went live at the end of August, has been built by Enra’s in-house team for its West One bridging business. The aim is to enhance the origination journey with improved data capture, automated document production and underwriting control.
Enra’s Chief Operating Officer Steve Hogg said it was necessary to develop the platform not only because of the lender’s commitment to ongoing improvements in customer service, but also because no off-the-shelf systems can deliver what’s required.
Hogg added: “We looked at the technology available in the market for bridging loans, development finance, buy-to-let, and second charge and concluded that whilst systems exist for some of these products there was nothing that offered the multi-product journey our customers demand, so we decided to build our own.
“The launch of the new bridging system brings all of our products onto a common lending platform, and we intend to continue development to introduce more features and functionality over the coming months.
“One of the key differentiators for West One has always been our ability to offer tailored lending solutions throughout the property investment and development lifecycle. Our ongoing investment in developing our own technology will make it even easier for our customers to access our products quickly, and to switch between our products with minimum friction.”
The system launch follows a major overhaul of the West One website and brand at the start of the year as part of the strategy to make the lending process more accessible and efficient for users.
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