West One Loans has strengthened its mortgage proposition with three new appointments, as it continues to build on its Mortgage Division which houses the specialist lender’s Residential, Second Charge, and Buy-to-Let product offerings.
Aaron Farrell joins as Regional Account Manager (RAM) for the Northeast, responsible for overseeing broker relationships for the lender’s Buy-to-Let and Residential Mortgage products.
Kevin Brodigan joins as Proposition and Delivery Manager, and Lloyd Turner as Sourcing and Distribution Manager both in newly created roles designed to support the growth of the mortgage division as well as providing an increased focus on delivering propositional change.
The trio bring decades of experience across the mortgage and financial services sectors, further supporting West One’s strategy to expand its footprint in the specialist term-lending markets.
Aaron Farrell joins from LiveMore Mortgages, where he was Key Account Manager responsible for developing relationships with key intermediary partners and driving business growth. With a career spanning more than 15 years in the intermediary space, Aaron also spent over seven years as Business Development Manager at Principality Building Society, covering the North of England. His appointment as RAM, is a key step forward in growing West One’s share-of-market in the region.
Kevin Brodigan is a senior professional with more than 25 years’ experience in the UK mortgage and financial services sector. He has held senior roles at Aldermore and The Co-operative Bank and is passionate about delivering outstanding customer outcomes through a combination of market insight and strategic leadership.
Lloyd Turner joins West One as Sourcing and Distribution Manager, bringing 15 years’ experience in the finance industry, including 10 years in specialist mortgages. Most recently, Lloyd was Internal Sales Manager at United Trust Bank, and has also held roles at Pepper Money, The Loans Engine, and Nationwide Building Society. His broad experience across mortgage sales, underwriting, and management will support West One’s ongoing focus on distribution excellence.
Marie Grundy, Managing Director, Mortgages said:
“We’re delighted to welcome Kevin, Aaron, and Lloyd to the business at such an exciting time for our mortgage division. Each brings exceptional experience and deep market knowledge, which will play an integral role in driving forward our ambitious growth plans.
As we continue to expand our reach and refine our proposition, these appointments reinforce our commitment to investing in the right people to deliver outstanding outcomes for our intermediary partners and their clients.”